ESS PP Scripts

🪟 Window Tint

WALK▼

The Hook

"I can see you have tint on your vehicle — kept it cooler in the Texas heat, protected the dash from fading, gave you some privacy... hasn't it made a difference in your comfort and the condition of the interior?"

Close It

"Hasn't it?" — wait for YES. Don't fill the silence. Let them say it.

✅ When they say YES — check it in the CVE. That YES is your ammo at the desk.

🎨 Paint / Ceramic Coating

WALK▼

The Hook

"Your paint still looks pretty solid — if you had a sealant or coating on it, wouldn't you say it was worth protecting that investment? Paint doesn't fix itself — protection does."

Close It

"Wouldn't you say it was worth it?" — pause. Let them answer.

✅ Even SOMEWHAT is a win. Record it in the CVE.

🛋️ Interior Protection

WALK▼

The Hook

"Seats and carpet have held up really well — with everyday use, weather, kids... couldn't you see how that interior protection paid off over time?"

Close It

"Couldn't you see how that paid off?" — nod slightly. They'll mirror you.

🔩 Wheel Locks

WALK▼

The Hook

"Wheels are still on there — wouldn't you agree that knowing they were locked down gave you peace of mind? Wheel theft is real, especially on this style of vehicle."

Close It

"Wouldn't you agree it gave you peace of mind?"

🛡️ Dent / Etch Protection

WALK▼

The Hook

"No major door dings or etching issues — wouldn't you say having that protection in place has kept small things from becoming expensive problems? Parking lots are not your friend."

Close It

"Wouldn't you say it was worth having?"

🔒 MASTER CLOSE

BIG ONE▼

Deliver This After All 5 Products

"So when you think about everything that's kept your trade in the shape it's in today — the tint, the protection, the coatings, the care — wouldn't you say that investing in protecting your vehicle was absolutely worth it?"

Then Stop Talking

"Wouldn't you agree?" — SILENCE. First one to speak loses. Wait for YES.

🎯 This YES closes the door on every desk objection.

📋 Intro at the Desk

DESK▼

"Before we go over numbers — I want to show you something on your new vehicle that's already been taken care of."

👉 Show the addendum. Point to each item. Don't apologize for it — present it with confidence.

🪟 Tint — Already Installed

DESK▼

"You can see the tint is already on the vehicle — and this isn't standard dealer tint. This comes with a lifetime guarantee. As long as you own the vehicle, it's covered."

Reference Their Own Words

"And you told me out there — it made a real difference on your trade. Wouldn't you want that same benefit on your new vehicle?"

💰 Break It Down Monthly

DESK▼

"On a 72-month loan, the protection package breaks down to about $19 a month on a used vehicle. That's less than a tank of gas to protect your entire investment."

Used: $1,400 ÷ 72 = ~$19/mo | New: $2,000 ÷ 72 = ~$28/mo

"When you look at it that way — it's really a no-brainer, isn't it?"

📈 Resale Value Play

DESK▼

"You saw it firsthand today — the reason your trade held its value is because it was protected. You're not spending money — you're investing it."

Tie It Back

"Doesn't it make sense to protect this one the same way?"

🔒 Can't Remove It

DESK▼

"The protection package is already on the vehicle. We can't remove the tint, the ceramic coating, the wheel locks — they're part of the unit as it sits."

Then Immediately Pivot

"What I can do is make sure you understand everything that's covered — because once you see the full list, I think you'll agree it's a lot of value."

👉 Show the laminate / benefits sheet right here.

"Can you discount it?"

OBJECTION▼

Response

"The tint alone carries a lifetime guarantee. If you ever have an issue, one service call covers the cost. The package pays for itself the first time you use it."

Break It Down

"On your loan that's about $19 a month. I can't discount it — but I can show you exactly why it's worth every dollar. Fair enough?"

"I don't need it"

OBJECTION▼

Response

"Most people feel that way until something happens. But you said the tint on your trade kept the interior in great shape. You didn't need it until you had it, right?"

The Turn

"The only difference between needing it and not needing it — is timing. And by then it's too late."

"I can get it cheaper elsewhere"

OBJECTION▼

Response

"You might find cheaper tint — but cheaper tint doesn't come with a lifetime guarantee backed by us. If there's ever a problem — you come back here and we make it right."

"That peace of mind — that's what you're really paying for. And you already told me peace of mind matters to you."

"Just take it off the price"

OBJECTION▼

Response

"It's already on the vehicle. The tint is on the glass, the coating is on the paint, the locks are on the wheels. There's nothing to remove."

Pivot to Value

"What I can do is walk you through everything that's covered — because when you look at the lifetime warranty and all of it — I think your perspective is going to shift."

"My last car didn't have it"

OBJECTION▼

Response

"Actually — it did. That's exactly why your trade is in the condition it's in. You told me yourself the interior held up, the paint looks solid. That didn't happen by accident."

Land It

"So you've already been benefiting from it — you just didn't know it by name."

✅ The Assumptive Close

CLOSE▼

"So we've got the tint, the ceramic coating, the interior protection, wheel locks, and dent coverage — all with lifetime guarantees. I'll make sure all of that is documented on your paperwork."

👉 Don't ask if they want it. Assume it. Move to the next step. Silence is agreement.

🔁 The Mirror Close

CLOSE▼

"Out at the vehicle you said the tint was worth it. You said the interior held up. You said you had peace of mind with the wheels. That's exactly what this package does — on your new vehicle, starting today."

The Final Hook

"You wouldn't want to start off without the same protection you just told me was valuable — would you?"

💵 The Monthly Close

CLOSE▼

"We're talking about $19 a month on a used vehicle — $28 on a new one. For lifetime protection. That's less than one car wash a month."

Then Ask

"For less than a car wash a month — you'd want your vehicle protected, right?"

🎯 The Liar's Trap Close

CLOSE▼

"When we were at your trade — you told me the tint was worth it. You told me the protection made a difference. You said yes — it was valuable."

Land It Directly

"I'd hate to see you start off on your new vehicle without the same thing you just said you valued. That wouldn't make sense — would it?"

🎯 They can't say no without contradicting themselves. Silence or yes — either way you win.

🛑 If They Still Say No

LAST RESORT▼

"I completely respect that — let me just ask one thing. Is it the value you're questioning, or is it purely the number?"

If It's the Number

"Let me see what I can do on the monthly payment overall. I'm not going to let $19 a month be the reason we don't do business today."

If It's the Value

"Let me show you the full laminate one more time — two minutes — and if you still feel the same way, I'll respect that."